News UK
Brought in to help reset cyber messaging and awareness for the UK's largest news media group.
News UK: Digital Security Awareness Campaign
The brief
Brought in to reset cyber security messaging and awareness across one of the UK’s largest news media groups. An unusual brief: the challenge was not building a customer-facing brand, it was making a mandatory internal security programme something staff would engage with instead of clicking through and ignoring.
The build
Custom illustration and a distinct tone of voice built to make security concepts land with people who are not security specialists, simplifying without patronising. That visual direction carried through interactive training modules and workshop materials, tailored to the specific risks and daily workflows of a large newsroom and publishing operation.
The result
Security training that reads as something worth paying attention to, not a compliance checkbox: the difference between staff engaging with the material and staff marking it complete without absorbing any of it.
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