The Journey to India reflects in the recipes used to create masterful food.
We helped develop Vijay’s Virasat brand from a consultation that enabled us to understand the direction. This allowed us to create bespoke content, including a 2 x 1 metre artwork made in Photoshop.
We also managed their social media, helping launch the brand into a domain heavily filled with advertising. Using Facebook and Instagram, we gained enquiries on a daily basis which saw an increase in customer footfall.
Blended from all corners of the world, through vast dynasties and sprawling empires, the journey of Indian cuisine is something of a culinary evolution.
The Mughals of the Middle East ruled and brought with them dishes of elegance and aroma. The Portuguese colonised the South and introduced an array of unseen ingredients. The British Raj reigned and innovated techniques and traditions.
We developed a marketing strategy that allowed Vijay’s Virasat to gain over 1,000 likes and increased clicks to there website.
Helping with various areas including photography, digital design and marketing needs.
More about Vijay’s Virasat
Years of invasion, immigration and interaction continued to transform India’s culture and cuisine. Within its borders, wide-ranging regions, rituals and religions all made its mark on India’s tantalising taste tapestry.
Mixed together, this shaped the best known dishes of the modern day world.
Spanning three generations, Vijay’s story started small, catering to the ever-present vegetarian community. Serving take-away foods at Vijay’s Sweet Mart, this extended to Vijay’s Chawalla, offering street foods and traditional Indian fare.
Today we arrive at Vijay’s Virasat, continuing the journey from years of collaboration and adaptation, retaining our respect and passion for creating exquisite vegetarian dishes, whilst welcoming sumptuous non-vegetarian delights to our menu.