My goal was to develop a cohesive brand identity that embodied the essence of The Hollybush while positioning it as a modern, vibrant destination.
Discovery & Research
My process began with an in-depth discovery phase, during which we immersed ourselves in The Hollybush's story, values, and vision.
Through interviews with staff and patrons, market analysis, and competitor reviews, we gained valuable insights into what makes The Hollybush special and how it stands out in the local dining scene.
Brand Strategy
With my findings, we crafted a brand strategy centred on key themes: heritage, quality, and community.
I aimed to highlight The Hollybush’s rich history, its commitment to using fresh, local ingredients, and its role as a gathering place for friends and family.
Design Execution
Logo Design: The new logo reflects Hollybush’s heritage and quality. It features elements that evoke its historical roots while maintaining a modern aesthetic.
Business Cards: We designed business cards that mirror the establishment’s elegance and attention to detail, ensuring consistency across all brand touchpoints.
Menu Design: The menus showcased the restaurant’s commitment to fresh, local ingredients. Their layout enhances readability and reflects the brand’s identity.