Work

A portfolio, not a highlight reel.

Twenty-five of the projects that shaped this decade — WordPress and plugin builds first, then the branding, marketing and photography that came with them. Every project links to the real, live site.

25 projects shown

Pedagogy Club

Custom WordPress theme and a purpose-built enrolments plugin, so bookings run on logic made for this business.

Bettafi

Marketing site for an AI personal finance app, built for speed and clarity around a genuinely technical product.

MHV Clinic Web Development

MHV Clinic

Osteopathic clinic site built to turn visitors into booked appointments, not just look clinical.

Beauty / eCommerce

Chear Beauty

A product-led website built around a real catalogue, with photography to match.

High Five Family Fitness

Local gym site built to get memberships booked, not just browsed.

HD Security Systems

A security installer's site engineered to convert enquiries into surveys booked.

Ecoboxes

Brand identity and website for a sustainable packaging business.

Al Jannah Villa Marrakech

Art direction, brand strategy and website design for a luxury villa rental.

Professional Services

Kemp Services

Website design built around the photos, copy and keywords the business actually needed.

DCD Connect

Event photography, content and web development for a data centre industry conference.

TEDx University of Salford

Full brand identity for a TEDx event, stage design through to stationery.

DDG Windows

Rebrand and identity for a windows and glazing installer.

Professional Services

KBMD Chartered Certified Accountants

Identity work for a chartered accountancy practice.

Taur Security print and campaign collateral

Taur Security

Brand identity and print collateral for a security services firm.

Vijay's Virasat

Full brand identity and photography for a restaurant, from logo to menu design.

Tulsi Vagjiani

Branding, photography and social content built around a personal brand.

Protech Autocentres

Logo and brand identity for a vehicle service centre.

Metro Laundrette & Dry Cleaners

Rebrand for a laundrette and dry cleaner, refreshed for a new generation of customers.

London Kings Clothing social campaign artwork

Retail / Fashion

London Kings Clothing

Branding, photography and social content for a clothing retailer.

Fashion / Retail

Sefia London

Brand identity for a fashion label.

Food & Beverage

Fireaway Pizza

Local marketing and branding support for a Fireaway franchise location.

News UK cyber awareness campaign artwork

News UK

Brought in to help reset cyber messaging and awareness for the UK's largest news media group.

Japex Automotive

Google Ads and social media management to keep enquiries flowing for a car dealership.

The Hollybush Bar and Restaurant

The Hollybush Bar & Restaurant

Brand photography and identity for a bar and restaurant.

Triage Vets

Full rebrand and photography for a veterinary practice.

Technical deep dives

A few of the harder problems

Where the client's identity stays out of it by agreement, but the technical substance doesn't.

Sector — Self-storage

Real-time occupancy engine

The problem

A self-storage operator's booking data lived entirely inside a third-party platform. Their WordPress site showed unit availability that was hours — sometimes days — out of date, costing them bookings on units that had already sold.

What I built

A custom plugin that syncs live occupancy and pricing from the external platform's API directly into WordPress, handling pagination and webhook updates so the site reflects real availability within minutes, not a manual export.

The result

Their team stopped manually updating listings. The site stopped quoting availability that no longer existed.

Sector — Storage & booking franchise

Storefront + CRM pipeline

The problem

A booking platform needed its public storefront, its checkout, and its internal sales pipeline to share one source of truth — instead of leads falling through the gap between the website and the CRM.

What I built

A plugin layer connecting the storefront and booking flow directly to the CRM's deal and task objects, so a form submission becomes a tracked deal automatically, with the right stage, owner, and follow-up task.

The result

No lead touches a spreadsheet. Every enquiry has an owner within seconds of landing.

Sector — Retail

Inventory-led rebuild

The problem

An ageing site built on a page builder couldn't handle the client's growing product catalogue without slowing to a crawl.

What I built

A fully custom PHP theme built around their inventory data model from the ground up, rather than bending a generic template to fit it.

The result

The catalogue can grow without the front end degrading, because it was built for that from day one.

Sector — Service business with bookable capacity

A booking engine that quotes accurately

The problem

Bookings came through a generic form that couldn't show real availability or price a job properly, so quotes went out wrong and slots got double-sold.

What I built

A multi-step booking engine that reads live availability and applies the business's own pricing and capacity rules in real time, so the customer sees an accurate price and a genuinely open slot before they commit.

The result

Booking became self-serve and accurate. The team stopped un-picking double-bookings and re-quoting by hand.

Sector — Account-based / subscription business

A customer portal that took admin off the inbox

The problem

Customers had no way to manage their account, bookings or documents without emailing the office, so routine admin swallowed the team's day.

What I built

A secure customer portal built into the site — accounts, self-service booking changes, document access — connected to the systems the business already ran on.

The result

Routine requests moved from the inbox to self-service, and the team's time went back to the work only they could do.

Available for projects

If your problem looks like one of these — or nothing like them

That's usually the interesting part. Tell me what you're starting, or what's broken.

Book a Discovery Call Email me