TEDx University of Salford
Full brand identity for a TEDx event, stage design through to stationery.
TEDx University of Salford: Full Event Brand Identity
The brief
Every independently-organised TEDx event has the same tension to manage: stay recognisably TED, while still feeling like it belongs to the specific university and city hosting it. Get that balance wrong and the event either feels like a knock-off or loses the credibility the TED name is meant to lend it.
The build
A full identity system built to survive contact with every touchpoint an attendee experiences: stage design, printed stationery, social media graphics and on-the-day signage, all carrying the same visual language instead of a logo applied inconsistently across whoever happened to design each piece. The identity guidelines were treated as a real constraint throughout, not a moodboard nobody referred back to once production started.
The result
An event that read as professionally produced from the first promotional post through to walking into the venue: the kind of consistency that is easy to describe and genuinely difficult to hold onto once a dozen materials are being produced under deadline.
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