Unified Visual Identity
I ensured that all promotional materials, from banners to social media graphics, adhered to TEDx University of Salford branding guidelines. This consistency established a recognisable and professional look that resonated with the audience.
Engaging Content Creation
Crafting compelling narratives that align with TED’s mission of spreading ideas was central to the event’s success. This involved curating speaker line-ups that reflected diverse and innovative thinking, creating anticipation and buzz around the event.
Community Engagement
I used social media and others to build a digital platform and a community of enthusiastic followers. Regular updates, interactive content, and engaging storytelling maintained high interest and participation levels.
On-Ground Execution
Ensuring the venue and event experience matched the high expectations of TEDx University of Salford events was paramount. This included meticulous planning of stage design, lighting, and attendee experience, ensuring everything reflected the TEDx ethos.
My innovative approach to TEDx brand management encompassed:
Strategic Brand Positioning
Understanding the target audience and designing experiences that cater to their preferences and expectations, with clear and consistent messaging aligning with TED’s values.
Creative Excellence
Employing visual storytelling to convey the essence of shared ideas and utilising cutting-edge marketing strategies, including influencer collaborations and interactive digital campaigns, to maximise reach and engagement.
Comprehensive Brand Audit
Conduct thorough brand audits to identify areas of improvement and implement changes that enhance brand perception and audience experience.
