Packaging that earns the pick-up
A website can sell the idea of your product. Packaging has to sell the actual thing, standing on a shelf next to five competitors. I design for that three-second decision.
The box, the label, the moment it's opened
Packaging design isn't a logo stretched onto a box. It's a separate discipline — dielines, stock weights, print methods — that has to work in the hand as well as it does in a mockup.
Product packaging
Boxes, pouches and containers designed around how the product is actually made, shipped and stocked, not just how it photographs.
Label design
Labels that carry your brand's detail — colour, type, texture — at a scale that's still legible on a small run.
Structural layout support
Dielines and structural guidance so what you approve on screen is what comes off the press, not a surprise.
Unboxing & retail presentation
Interior print, inserts and tissue that make the opening moment feel deliberate, not like an afterthought.
From product to shelf-ready
Brief & product review
I look at the actual product — dimensions, materials, how it's shipped — before a single concept gets sketched.
Concept & structure
I develop the visual direction alongside the dieline, so the design and the box are solved together, not separately.
Refinement & proofing
We tighten the concept against your feedback, then proof for print — colour mode, bleed, stock — before anything goes to a printer.
Handover & print files
You get organised, print-ready files and clear specs, so reordering or scaling up doesn't mean starting over.
FAQ
Do you design packaging structure (the box itself), or just the graphics on it?
Primarily the graphics and branding applied to packaging — structural die-line design is a specialist job I'll bring a packaging engineer in for when a project genuinely needs it.
Can you work with our existing packaging supplier?
Yes — the design work is built to your supplier's actual specifications and print capabilities, not a generic template that then needs reworking.
How do you make sure the packaging matches our brand rather than looking generic?
By treating it as part of the same brand system as everything else — same palette, same type, same tone.
Tell me what's broken, or what you're starting.
One email or a fifteen-minute call. I read and reply to every one myself.