Words that sell as hard as the site they sit on
A beautifully built website with generic copy still loses customers. I write the words the same way I build the site — with conversion, not decoration, as the point.
Copy is usually an afterthought. It shouldn't be.
Most sites get their design finished, then someone fills the gaps with whatever copy comes to mind. That's backwards. Here's how I approach it instead.
Website copy that converts
Every page written around what the visitor needs to believe before they buy, book, or enquire — not just what you want to say about yourself.
SEO built into the sentence, not stapled on
Keywords and search intent considered from the first draft, so the copy ranks without reading like it was written for a robot.
Blog and long-form content
Posts that build authority in your industry and give search engines a reason to keep sending you people.
Brand voice, applied consistently
The same tone across your homepage, your emails, and your social captions — because a brand that sounds different everywhere sounds like nobody.
From blank page to copy that converts
Discovery
I get into your business, your customers, and what's actually stopping people from saying yes.
Structure
I map out what each page needs to say and in what order, before a single sentence gets written.
Draft
I write in your voice, aimed at your customer, with SEO and conversion built in from the start.
Refine
We tighten it together until it reads like you, at your best, on your best day.
FAQ
Do you write copy for the whole site, or just specific pages?
Either — some clients need every page rewritten, others just the pages that aren't converting. A quick review of the existing copy usually makes clear where the problem actually is.
How do you make sure the copy sounds like us and not like generic marketing copy?
By starting with how the business actually talks about itself — in calls, in emails, in how the owner explains it — rather than starting from a template.
Can you write for SEO without it reading like it was written for SEO?
That's the actual job, not an extra — copy stuffed with keywords reads badly and usually ranks worse anyway.
Tell me what's broken, or what you're starting.
One email or a fifteen-minute call. I read and reply to every one myself.