Plugins built for your business, not a marketplace
Most WordPress "solutions" are three plugins duct-taped together, praying they don't conflict on the next update. I write the plugin your business actually needs, from the ground up.
When the plugin store has nothing for you
If your workflow is genuinely yours, the plugin for it doesn't exist yet. That's the work I take on.
Custom admin systems
Bespoke dashboards for managing bookings, classes, stock, or members — built around how your team actually works, not how a generic plugin assumes you work.
REST API integrations
Connecting WordPress to your billing provider, CRM, or a third-party system that has no off-the-shelf bridge. I read the docs, write the client, handle the auth.
Booking and inventory logic
Availability, capacity, enrolments, stock levels — the kind of stateful logic that breaks when you bolt it onto a page builder. I build it as proper data structures from day one.
Custom post types and taxonomies
The right data model underneath the site, so your content scales without turning into a spreadsheet-in-disguise five years from now.
Stacked plugins vs. one built for the job
The common approach
- Three overlapping plugins, each solving 70% of the problem
- Conflicts appear the moment one of them updates
- No documentation — the freelancer who set it up is long gone
- "Customisation" means paying for a higher pricing tier
How I do it
- One plugin, written against your actual requirements
- Built on WordPress's own hook system, so updates don't break it
- Comes with a data security brief and a how-to guide
- Change requests are a conversation, not a support ticket queue
FAQ
What if I don't know exactly what the plugin needs to do yet?
That's normal — most clients know the problem, not the technical solution. Discovery starts there: mapping the actual workflow before any code gets written, so the plugin matches how the business really operates.
Will I be locked into you maintaining it forever?
No — every build comes with documentation and a handover brief. You're free to bring in another developer later; the code is written to WordPress standards specifically so that's possible.
How is this different from just buying a premium plugin?
A premium plugin is built for thousands of different businesses at once, which is why it needs so many settings to bend it toward your case. A custom one only has to do what you actually need.
Tell me what's broken, or what you're starting.
One email or a fifteen-minute call. I read and reply to every one myself.