Stores built to sell at scale, not just sit online
Most WooCommerce builds start falling apart the moment a catalogue gets past a few hundred products. I build the store to handle that from day one — because I'm the one who'll be maintaining it in year three.
Plugins stack up. Speed doesn't.
Every "quick" WooCommerce install starts clean and ends up carrying six plugins nobody remembers installing. I build stores that stay fast as the catalogue and the traffic both grow.
Catalogue architecture
Product types, variations, and attributes structured properly from the start, so filtering and search still make sense at 2,000 SKUs.
Checkout that doesn't leak sales
Every extra field, redirect, and payment step audited and removed if it isn't earning its place in the flow.
Performance under real load
Caching, image handling, and database queries built for traffic spikes — sale days shouldn't be the day your site falls over.
Custom over off-the-shelf
Where a plugin would slow the site down or box in your product logic, I build the feature directly into the theme.
The difference shows up at checkout
The common approach
- A page builder and a stack of plugins bolted together to get live fast
- Checkout has five steps because that's the plugin default
- Site slows down the moment you add real product volume
- Developer changes every year, context gets lost each time
How I do it
- A theme built around how your products actually work — variations, stock, shipping rules included
- Checkout is measured, trimmed, and tested until nothing stands between "add to basket" and "paid"
- Catalogue and database structured to stay fast at 10 products or 10,000
- One person who built it, still runs it, still knows exactly why every decision was made
Tell me what's broken, or what you're starting.
One email or a fifteen-minute call. I read and reply to every one myself.