Pedagogy Club
Custom WordPress theme and a purpose-built enrolments plugin, so bookings run on logic made for this business.
Pedagogy Club: A Custom Theme And Enrolments Plugin
The brief
Pedagogy Club runs classroom-based 11+ tuition in Ilford for Years 3, 4 and 5, serving 2,400+ families with an 80%+ offer rate at grammar and independent schools. Running classes at this scale needed more than a brochure website. It needed a real system behind it.
The build
A fully custom WordPress theme (no page builder), paired with a bespoke plugin, pedagogy-enrolments, built specifically for how this business runs: a Classes area for managing class data, Bookings for confirming enrolments, monthly billing via GoCardless Direct Debit, and a Settings area covering SMTP and the site’s notification banner, all editable without touching code. The homepage also supports Hindi, Gujarati, Tamil and Telugu, reflecting the families it serves.
The result
A website and admin system the client runs their business through, handed over with real documentation (a data security brief and a how-to guide), not just a login and a shrug.
Measured: on 3 October 2026 the live homepage was tested with Google Lighthouse (desktop). Across two runs it scored 93 to 94 for performance, 85 for accessibility, 100 for best practices and 100 for SEO. Anyone can repeat the test and will see small differences from run to run.
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