Triage Vets
Full rebrand and photography for a veterinary practice.
Triage Vets: Veterinary Clinic Rebrand & Photography
The brief
A veterinary practice needing a brand that read as trustworthy and reassuring to someone bringing in a worried pet: not clinical and cold, but not twee either. The existing identity reflected neither the atmosphere of the clinic nor the village setting it sits in.
The build
A seven-month rebrand covering everything from the logo to the storefront signage, drawing on the practice’s village surroundings to shape a warmer, more welcoming visual identity than a typical clinical vet brand. Photography captured the real space and team in place of stock imagery, and a social media strategy carried that same warmer tone into ongoing content, so the rebrand did not stop at the logo.
The result
A brand and photography set that represents how the practice treats its clients, pets and owners both, instead of defaulting to the generic clinical look most veterinary brands settle for.
Should your brand reflect how your practice feels in person?
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