Pedagogy Club
Custom WordPress theme and a purpose-built enrolments plugin, so bookings run on logic made for this business.
London has no shortage of agencies happy to charge a premium and put an account manager between you and the person writing the code. I'm the person writing the code: agency-standard work, direct.
Plenty of London businesses are paying agency rates for a template and a project manager. The work itself, the custom development, the strategy, can come from one person who does both, at a fraction of the overhead.
I do the web design and the brand strategy, so the build and the message pull in the same direction, not stitched together from two suppliers.
You brief the person who writes the code. No notes relayed through a middle layer, no misunderstanding costing a round trip.
Bookings, memberships, catalogues, integrations with the systems a London business already runs on, built properly, not stacked with plugins.
None of the overhead a London agency quietly bakes into the invoice: the studio, the sales team, the layers.
My London clients are mainly in the north and north west of the city. Each page below covers one area, with the clients I have worked with nearby.
The overview for north and north west London, with the clients I work with there.
Custom-built sites for Barnet businesses, direct from the founder.
Custom-built sites for Finchley businesses and practices, direct from the founder.
Custom-built sites for Harrow businesses, direct from the founder.
Custom-built sites for Wembley businesses, direct from the founder.
Plenty of my clients are London-based. The work is remote-first, and London is a straightforward trip when a project genuinely needs an in-person session: the access without central-London studio rates.
You're not paying for offices, an account team, or layers of management, so the same standard of custom work costs considerably less. You pay for the build, not the overhead around it.
Custom development, integrations and larger builds are exactly what I do. For a genuinely multi-team, time-critical programme an agency may fit better, and I'll tell you that honestly rather than take work that isn't the right shape.
Open any of them. These are live businesses trading on the site, not mockups, and each one has a write-up of what was built and why.
Custom WordPress theme and a purpose-built enrolments plugin, so bookings run on logic made for this business.
Marketing site for an AI personal finance app, built for speed and clarity around a genuinely technical product.
Osteopathic clinic site built to turn visitors into booked appointments, not just look clinical.
Was looking to have a website built from scratch and had over 30 companies reach out to take on the project, but Terence stood out from the crowd. Response times are speedy and the way he speaks about his work is so passionate I couldn't not work with him on this project.
Terry has been working with us for nearly 10 years now. We asked Terry to help us with our website...turned out so amazing.
One email or a fifteen-minute call. I read and reply to every one myself.