Web design for Luton businesses selling to a busy, mixed market
Luton has a large, varied customer base, an international airport on its doorstep and many trade businesses that win work on a phone. The website has to work first on a small screen, in a hurry.
Web design for a town that searches on its phone
Many Luton customers will find you on a mobile, often while comparing three businesses at once. The site that loads fast and makes the next step obvious usually wins the call.
Mobile first, not mobile later
Designed on a phone screen first, tested on real devices, with large tap targets and a call button that is always in reach.
Built for a mixed customer base
Clear language, structured pages and the option to add other languages when your customers need them, without rebuilding the site.
Fast where it counts
Speed work on images, scripts and hosting so pages load quickly on a patchy connection, which is where most enquiries are lost.
One person accountable, start to finish
The person you brief is the person who builds it, and the person you call when something needs changing a year from now.
Clients I work with within reach of Luton
Real businesses a short drive away. Each has a case study you can read and, where the site is live, a site you can open.
La Royale, Welwyn Garden City
About ten miles away. An events group restructured from a one-venue brochure into a two-location site, with a page for each venue and a single enquiry route.
Japex Automotive, Kings Langley
About twelve miles away. A family-run car dealership, with Google Ads and social media management to keep enquiries flowing.
The Luton website most firms get vs. the one that wins the phone call
The common approach
- A desktop design squeezed onto a phone
- Heavy images and scripts that slow every page
- Contact details hidden in a footer
- An agency contract that ends when the launch email is sent
How I do it
- Designed for the phone first, then scaled up
- Lean pages that load quickly on a weak signal
- Call and message buttons within reach on every screen
- One person who stays on the site for as long as you need
FAQ
Why hire a web designer in Luton rather than a large agency?
With an agency you get an account manager and a rotating team. Here you get the person who writes the code, which matters most when the site needs changing quickly, and in a market this busy it usually does.
Is a web designer different from a WordPress developer?
Not here. The same person designs the site and writes the code, so nothing is lost between a designer's mock-up and a developer's build, and there is one person to ask when something needs to change.
Can the site be in more than one language?
Yes, WordPress can be set up for several languages. I will talk through which pages are worth translating and how to keep them up to date before building it.
Can we meet in person?
Yes. I am based in Watford, about 15 miles from Luton, so a meeting at your premises is a straightforward trip. Most of the day-to-day work happens by email and video, the same way I work with clients across the UK.
Do you work with businesses around Luton, such as Dunstable, Harpenden or Houghton Regis?
Yes. Dunstable and Harpenden have their own pages, and Houghton Regis and the villages between are close enough that it makes no difference to how I work.
Will a new website help me show up in Luton searches?
A properly built site gives you the foundations: fast pages, clear service and location content, structured data and a Google Business Profile that matches it. It cannot guarantee a ranking in Luton, and anyone who promises you a position is guessing. What I can promise is that the technical groundwork is done properly.
How quickly can a Luton business get a site live?
It depends on how much content is ready. A focused brochure site is normally a matter of weeks. I will give a plan with dates once I have seen the brief.
How much does a website cost?
It depends on what the site has to do, because a brochure site and a booking system are different jobs. I would rather look at what you need and then give you a figure than quote from a menu. My guide to what freelance web developers cost in the UK sets out the ranges.
Sites I built that are running right now
Open any of them. These are live businesses trading on the site, not mockups, and each one has a write-up of what was built and why.
Kemp Services
Website design built around the photos, copy and keywords the business actually needed.
DCD Connect
Event photography, content and web development for a data centre industry conference.
We have been working with BMDC, formally known as Krazy Media, for our branding and advertising for a number of years. The company has provided us a bespoke professional service tailored to our company needs.
Been using Krazy Media since 2013 to help increase my mehndi clients and business awareness through a fantastic website created by Terence.
Tell me what's broken, or what you're starting.
One email or a fifteen-minute call. I read and reply to every one myself.