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Web Design / Letchworth

Web design for Letchworth firms doing better work than their website admits

Letchworth was planned from scratch as the first garden city, and it still has the industrial estates to match: engineers, makers and specialist suppliers doing serious work behind websites that badly undersell it.

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10+ years building for technical and trade businesses Custom WordPress, built to spec rather than picked from a catalogue Serving Letchworth, Hitchin, Baldock and north Hertfordshire
Why Letchworth firms call me

Web design for firms whose capability is the hardest part to show

Technical businesses tend to have the same problem: everything that makes them good is invisible on the website, and everything on the website could be said by anyone.

Capability made legible to a non-technical buyer

Tolerances, processes, materials and lead times translated into what the buyer actually needs to know, without dumbing down what you do.

Built to be found for the work, not just the town

Structured around the processes and sectors you serve, so the site turns up for the specific thing someone is sourcing.

Configurators and quoting tools built as real software

Spec sheets, product configurators, quote builders and trade accounts written as proper WordPress plugins, so they behave the same way every time.

The same person from the first call to the next change

Buying a new machine or adding a process means the site has to say so accurately, and that is far quicker when nobody has to be brought up to speed first.

The town was designed on purpose. Most of its websites look like they happened by accident.
What changes

The Letchworth industrial-estate website vs. the one that reflects what the firm can actually do

The common approach

  • A capabilities page that could belong to any firm in the country
  • No photography of the actual workshop, machines or finished work
  • A generic contact form that produces unpriceable enquiries
  • A site last updated when the last machine was bought

How I do it

  • Specific processes, tolerances and sectors, stated plainly
  • Real photography of the real work, because that is the proof
  • Enquiry forms that ask for the detail you need to quote
  • A site you can keep accurate as the capability grows
Questions people actually ask

FAQ

Why pick an independent designer in Letchworth over an agency?

Technical work is hard to explain twice. Talking straight to the person building it means your explanation lands once and stays landed, rather than being relayed by someone who does not follow it.

Our work is quite specialist. Will you understand it well enough to write about it?

That is the job. I spend the early part of a project asking the questions your customers ask, and the answers usually turn out to be the website.

Can you build a quoting tool or a configurator?

Yes. Custom quoting, configurators and trade accounts are built as proper plugins, so they behave predictably and can be extended later.

We mostly get work by word of mouth. Does the website matter?

It matters more, not less. A referral almost always checks the website before calling, and that is the moment a weak site costs you a job you had already won.

Proof

Sites I built that are running right now

Open any of them. These are live businesses trading on the site, not mockups, and each one has a write-up of what was built and why.

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Also serving
Hertfordshire Watford St Albans Welwyn Hemel Hempstead Stevenage Hatfield Hitchin Harpenden Bishop's Stortford Barnet Finchley Harrow Wembley North London London Hertford Luton Dunstable Berkhamsted Potters Bar Royston Baldock Bedfordshire Buckinghamshire Essex Milton Keynes Colchester Cambridge Oxford Northampton Peterborough Birmingham Bristol Manchester Southampton Norwich Brighton Reading Bedford Leicester Nottingham Leeds Coventry Sheffield Cardiff Liverpool Newcastle Exeter Portsmouth Plymouth Swansea Bournemouth Derby Hull York Cheltenham Wolverhampton Lincoln Gloucester Ipswich Swindon Bath Preston Stoke-on-Trent Sunderland
What clients say
Have worked with Terri and the team for over a decade. Brought them in to help reset cyber messaging and awareness for the biggest global news media provider in the world!
News UK
Terence and his team have been exceptional. Have used them for years, they built me a custom made website and occupy monthly SEO which has been fantastic in gaining so many enquiries every month. My company Xclusive can now expand as a result.
Xclusive Services
Available for projects

Tell me what's broken, or what you're starting.

One email or a fifteen-minute call. I read and reply to every one myself.

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