Clarity Resolve
A new site for a workplace mediator, built so a visitor picks the problem they have rather than the service they think they need.
Clarity Resolve: A Website That Sorts The Problem Before It Sells The Service
The brief
Clarity Resolve was a new business with no website. Suzie Yong had spent more than twenty five years as a senior HR director, across fintech, SaaS, law, banking, iGaming, retail, further education, charities and the Civil Service, and had set up on her own as an accredited workplace mediator, investigator and coach. All the material that would persuade a buyer existed. None of it was anywhere a buyer could find it.
The harder problem was the buying situation. Nobody looks for a mediator casually. They arrive mid-problem, usually an HR lead or a founder with a live dispute, a formal grievance, or a manager they cannot get through to, and they do not yet know which of those things they have or what the right service is called. A conventional list of services asks that person to diagnose themselves before the site will help them.
The build
Built in WordPress on a custom theme written for this site, so the structure follows the business rather than a template’s idea of one.
The homepage opens on the decision instead of the catalogue. A block headed “What challenge do you need help with?” offers four situations in plain language: a live conflict that needs resolving, a formal grievance or complaint, support with difficult conversations, and not sure how to handle it. Each routes to the service that answers it, and the fourth goes straight to Suzie. The professional vocabulary, mediation, independent investigations, executive coaching, sits behind the situations rather than in front of them, so nobody has to already know the terms to find the right door.
Each of the four services then carries its own list of the situations it covers, written the way a client would describe them: a breakdown in working relationships, return to work tension after a grievance or absence, early stage bullying and harassment concerns, disciplinary and misconduct, senior leadership conflict.
Credibility is handled as evidence rather than adjectives. The about section sets out the accreditations as a labelled list, ADR Group accredited workplace mediator, Chartered Member of the CIPD, MSc in HRM and Development, professional diploma in employment law, and names the sectors the experience actually comes from. The testimonials are attributed by role and industry, a former CPO in fintech, an HR director in law, a charity trustee, which is the only honest way to publish references for work that is confidential by definition.
There is deliberately no contact form. Both calls to action land on a direct email address and a direct phone number. Someone dealing with a live dispute is not going to type it into a web form and wait, and a first contact that is already private matches the service being sold.
The rest of the page carries the two things that get checked before anyone makes that call: an insights section of written pieces on why internal HR led resolution often stalls and why workplace conflict is rising, and a short FAQ answering the four questions that decide it, how mediation actually works, whether it is confidential, how long it takes, and whether it can run across countries.
The design is deliberately quiet. A single bridge photograph carries the proposition, the palette stays on navy, stone and gold, and the type is set to be read rather than to perform. The brand is calm and pragmatic, and a loud site would have argued with it.
The result
Clarity Resolve went from nothing to a complete online presence: a homepage that qualifies, four service blocks, an about page that carries the credentials, an insights library and an FAQ, on a foundation that takes new writing without a rebuild.
The site does the sorting that would otherwise happen on a first phone call. Someone who arrives knowing only that something has gone wrong in their team is three clicks from the right service and one click from the mediator, and Suzie now spends the first call on the situation rather than on explaining which of four things she does.
I am super happy with my conflict resolution consultancy website. Terence ascertained my concept and purpose very quickly, offering advice and additional design tips to bring my website to life. The whole process was super fast, he is incredibly responsive and the cost is very reasonable. I would highly recommend his full suite of services to help your business.
Suzie Yong, Clarity Resolve (Google review)
Measured: on 3 October 2026 the live homepage was tested with Google Lighthouse (desktop). Across two runs it scored 92 to 96 for performance, 98 for accessibility, 100 for best practices and 100 for SEO. Anyone can repeat the test and will see small differences from run to run.
Launching something you have not sold online before?
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