Back to Development
Web Design / Stoke-on-Trent

Web design for Stoke-on-Trent businesses that want to be found and trusted

Stoke-on-Trent is a city of six towns with a proud making tradition and a busy local market. A templated website blends in. I design and build the one that gives yours a proper first impression.

10+ years designing and building websites for local firms Custom WordPress, not a theme with your logo swapped in Based in Watford, about 120 miles away, serving Stoke-on-Trent by call, video and in person
Why Stoke-on-Trent firms call me

Web design for Stoke-on-Trent businesses

Stoke-on-Trent is a Staffordshire city of six towns, known worldwide for ceramics and the Potteries. It has a university, a strong manufacturing and engineering base, a large logistics and distribution trade thanks to its central position, a growing digital and creative scene and a customer base across Staffordshire and Cheshire. Customers compare options online, and a generic site undersells a business with real substance.

Built to be found by people searching in Stoke-on-Trent

Pages that say plainly what you do and where you do it, structured data that matches your Google Business Profile, and a site fast enough on a phone for someone searching on the move.

Custom, not a theme

Designed around your services and your customers, then built in custom WordPress, so the site does what your business needs rather than what a template allows.

Designed with a point of view

Layout, type and imagery chosen for your business and audience rather than dropped into a stock theme, so the site feels as individual as the work behind it.

One person accountable, start to finish

The person you brief is the person who builds it, and the person you call when something needs changing a year from now.

In a city built on making things well, the website should show the same care.
What changes

The Stoke-on-Trent website most firms get vs. the one built for you

The common approach

  • A template with Stoke-on-Trent swapped in
  • Promises of page one with nothing to back them up
  • A fee that grows as the project goes on
  • No one to call once it is live

How I do it

  • A site that looks like your business, not a template
  • Honest advice on which searches are worth competing for
  • A clear scope and price agreed before work starts
  • Support from the person who built it
Questions people actually ask

FAQ

Why hire a web designer in Stoke-on-Trent rather than a large agency?

With an agency you get an account manager and a rotating team. Here you get the person who actually writes the code, which matters most when something needs changing two years after launch.

Is a web designer different from a WordPress developer?

Not here. The same person designs the site and writes the code, so nothing is lost between a designer's mock-up and a developer's build, and there is one person to ask when something needs to change.

Do you work with Stoke-on-Trent businesses even though you are based in Watford?

Yes. I am based in Watford, about 120 miles away. Most of the process is calls and shared screens, which works the same from Watford as from anywhere else, and I can travel to you at the key moments, such as the kick-off and the launch.

Which parts of Stoke-on-Trent and the surrounding area do you cover?

Hanley, Burslem, Tunstall, Longton, Fenton, Newcastle-under-Lyme and Stone are all fine. Where your customers are matters more than where your office is.

What kinds of business do you build for?

Manufacturing and ceramics firms, engineering and logistics businesses, professional services, clinics, trades and independent retailers are all a good fit. The common thread is a business that wants a site built around how it actually wins work, rather than a template with its name on it.

Will a new website help me show up in Stoke-on-Trent searches?

A properly built site gives you the foundations: fast pages, clear service and location content, structured data and a Google Business Profile that matches it. It cannot guarantee a ranking in Stoke-on-Trent, and anyone who promises you a position is guessing. What I can promise is that the technical groundwork is done properly.

How much does a website cost?

It depends on what the site has to do, because a brochure site and a booking system are different jobs. I would rather look at what you need and then give you a figure than quote from a menu. My guide to what freelance web developers cost in the UK sets out the ranges.

Can you help if my current site was built by someone else and just needs fixing rather than replacing?

Sometimes, yes. It depends what is underneath it. A quick look at the existing build usually tells us whether it is worth patching or genuinely faster to start again properly.

Proof

Sites I built that are running right now

Open any of them. These are live businesses trading on the site, not mockups, and each one has a write-up of what was built and why.

What clients say
I have been dealing with the directors of the company for a long time now for our marketing, social media, web design etc. Our experience has been excellent and they have really improved our sales and presence in the hospitality market.
La Royale
Was looking to have a website built from scratch and had over 30 companies reach out to take on the project, but Terence stood out from the crowd. Response times are speedy and the way he speaks about his work is so passionate I couldn't not work with him on this project.
Onward Shift
Available for projects

Tell me what's broken, or what you're starting.

One email or a fifteen-minute call. I read and reply to every one myself.

Free homepage concept →