Ads that assume the landing page actually works
Most PPC spend gets wasted before the click even lands — on a page that wasn't built to close. I run the campaigns and, in most cases, built the site underneath them, so budget goes toward traffic that converts, not traffic that bounces.
The click was never the hard part
Google will happily take your budget and send traffic to a page that was never built to convert it. I treat the landing page as part of the campaign, not someone else's problem.
Keyword & intent targeting
Built around what your customer is actually trying to do, not just what has search volume.
Ad copy that earns the click
Written to match the search intent exactly, so the person who clicks is already qualified.
Landing page alignment
The page the ad sends traffic to is checked, and rebuilt if needed, so the message doesn't break between the ad and the page.
Budget discipline
Spend tracked against actual conversions, not clicks or impressions, so wasted budget gets cut fast.
From brief to first conversion
Audit
I check the site and the market before touching a campaign — no point running ads to a page that can't convert.
Build
Campaigns structured around intent, with ad copy and targeting matched to what your customer is actually searching for.
Launch & test
Live fast, but watched closely — early data gets acted on within days, not at the end of the month.
Optimise
Budget shifts toward what's converting, landing pages get adjusted, and reporting stays plain English.
FAQ
Do you manage the ad spend, or just set up the campaigns?
Both, typically — ongoing management matters more than initial setup, since performance data only becomes useful once there's enough of it to act on.
What if my landing page isn't built by you — can you still run ads to it?
Yes, but I'll tell you honestly if the page is the reason clicks aren't converting. Sending paid traffic to a page that doesn't hold up is the most common way ad budgets get wasted.
How quickly will I see results?
Some data arrives within days, but enough to make real decisions usually takes a few weeks — anyone promising fast, dramatic results from a brand new campaign is setting the wrong expectations.
Tell me what's broken, or what you're starting.
One email or a fifteen-minute call. I read and reply to every one myself.