Fireaway Pizza
Local marketing and branding support for a Fireaway franchise location.
Fireaway Pizza: Local Digital Marketing for a Franchise Location
The brief
A Fireaway franchise location with a strong in-store experience and genuinely good pizza, and a digital presence bringing in nowhere near the local footfall the food quality deserved.
The build
A social media strategy across Facebook, Instagram and Twitter built around the thing that sells pizza: real photos of the food, customer testimonials, and promotions timed to drive orders instead of accumulating likes. PPC campaigns ran alongside it, targeted at local searches, never a broad net cast wider than a single location’s delivery radius needed.
The result
A local marketing engine built around the reality of running one franchise location: orders and reservations from the immediate area, not vanity metrics.
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