Vijay’s Virasat

Vijay’s Virasat: Brand Identity for a Three-Generation Restaurant

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The brief

A restaurant with a genuinely rare story: starting as Vijay’s Sweet Mart, growing into Vijay’s Chawalla’s street food, and now Vijay’s Virasat’s full vegetarian and non-vegetarian menu, spanning three generations of the same family. The brand needed to carry that actual history, not invent a generic “authentic Indian cuisine” story from scratch.

The build

A logo drawing on traditional Indian motifs, paisley patterns and mandala forms, built with clean enough lines to stay legible across menus, signage and packaging rather than becoming an overly ornate mark that falls apart at small sizes. The colour palette (saffron, deep green, terracotta) was chosen to evoke spice markets and traditional dining without tipping into cliché, paired with a serif-and-sans typography pairing that balances heritage against everyday readability on a takeaway menu.

The result

A brand identity that actually carries the weight of three generations of family history: positioning Vijay’s Virasat as a cultural anchor for the community it serves, not just another restaurant logo.

Need a brand built around your business’s real story?

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Tulsi Vagjiani

Tulsi Vagjiani: Personal Brand Identity for a Motivational Speaker

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The brief

A personal brand for a motivational speaker and plane-crash survivor whose story needed an identity that could carry its weight without ever tipping into anything exploitative or overly dramatic.

The build

A minimalist, luxury-leaning identity: a considered colour palette, refined typography, and a logo built to work as hard on a website as it does across speaking engagements, designed to let the story itself carry the emotional weight, rather than a busy or sensationalised visual treatment.

The result

A personal brand serious and considered enough to match the story behind it, giving Tulsi a consistent identity across her website and speaking platform.

Need a personal brand built to carry your story with the weight it deserves?

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Protech Autocentres

Protech Autocentres: Brand Identity for a Vehicle Service Centre

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The brief

A vehicle service centre needing a brand identity and website professional enough to build trust with customers handing over their car for work they can’t see happening themselves.

The build

A clean logo and identity built around clarity and trust rather than motorsport cliché, carried consistently through business cards and a website structured around the actual services on offer: so a visitor can see exactly what the centre does before they pick up the phone.

The result

A consistent, professional identity across the touchpoints customers actually judge a garage on before they book anything in.

Need a vehicle service brand that earns trust before a customer walks in?

Book a Discovery Call

Triage Vets

Triage Vets: Veterinary Clinic Rebrand & Photography

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The brief

A veterinary practice needing a brand that read as trustworthy and reassuring to someone bringing in a worried pet, not clinical and cold, but not twee either. The existing identity didn’t reflect the actual atmosphere of the clinic or the village setting it sits in.

The build

A seven-month rebrand covering everything from the logo to the storefront signage, drawing on the practice’s village surroundings to shape a warmer, more welcoming visual identity than a typical clinical vet brand. Photography captured the real space and team rather than stock imagery, and a social media strategy carried that same warmer tone into ongoing content, rather than leaving the rebrand to stop at the logo.

The result

A brand and photography set that actually represents how the practice treats its clients, pets and owners both, instead of defaulting to the generic clinical look most veterinary brands settle for.

Need a brand that actually reflects how your practice feels in person?

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Metro Laundrette & Dry Cleaners

Metro Laundrette & Dry Cleaners: Local SEO and Social for a Neighbourhood Business

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The brief

A laundrette and dry cleaner needing a website and local visibility strategy built around how people actually search for this kind of service, terms like “laundry service near me” and “eco-friendly dry cleaners”, plus a social presence to stay visible between visits.

The build

A redesigned website with SEO built around genuine local search terms, backed by a social content calendar and seasonal promotional material, back-to-school offers, loyalty programmes, seasonal posters, designed to keep the business front-of-mind for a service people don’t think about until they need it.

The result

A local business with a website and social presence actually built around how nearby customers search and decide, not a generic template.

Need a local service business found by the customers already searching for you?

Book a Discovery Call

London Kings Clothing

London Kings Clothing: Brand Identity for a Streetwear Label

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The brief

An urban clothing brand needing an identity and social strategy bold enough to compete for attention in a crowded streetwear market.

The build

A bold, dynamic logo built to anchor a social-first brand, backed by a content and influencer strategy across Instagram, TikTok and Facebook, the platforms where a streetwear audience actually discovers and buys, rather than a traditional retail marketing approach bolted onto a fashion brand it doesn’t fit.

The result

A brand built specifically for how a streetwear audience discovers and buys, not a retail identity retrofitted for social media.

Need a fashion brand built for where your audience actually is?

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Ecoboxes

Ecoboxes: Brand, Website & SEO for a Sustainable Packaging Business

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Benefits Bagasse Compartment Meal Box - EcoBoxes
Unveiling The Perks Of The Plain White Hot Cup Drink Cup - EcoBoxes

The brief

A sustainable packaging business with a genuinely good product and almost no online visibility: the brand and the site both needed to actually communicate what made Ecoboxes different, rather than reading as another generic packaging supplier that happened to mention sustainability once on the homepage.

The build

Brand identity and website built around the sustainability angle specifically, backed by real technical SEO work rather than just claiming the positioning: keyword research targeting genuine sustainable-packaging search terms, content and meta descriptions built around those terms, and an educational resource centre added to the site so it earned search visibility on its own merit rather than relying purely on paid traffic. Backlinks were built specifically from reputable sustainability and environmental sites, not generic link farms: relevance mattered more than raw volume.

The result

A site that ranks for the terms that actually matter to the business, with a brand and content strategy that back up the sustainability claim instead of just stating it.

Need a brand and SEO strategy that actually match what you do?

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High Five Family Fitness

High Five Family Fitness: Local Fitness Brand & Booking Site

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The brief

A Watford-based family fitness class: sessions blending exercise with music and movement for parents and children together, held at the YMCA in Leavesden Country Park: needed a brand and booking system that matched the actual energy of the classes, not a generic gym-website template.

The build

A playful, energetic identity built around fun and family togetherness rather than the serious, clinical tone most fitness brands default to, carried consistently across the site, promotional materials and social media. The site itself centres on an interactive booking system so families can register and manage their own class schedule directly, alongside local SEO work targeting exactly the kind of search a parent nearby would actually type in.

The result

A brand and booking experience that gets a specific local audience, families in and around Watford looking for something to do together, from a search result to a booked class with as little friction as possible.

Need a local business site built to actually get bookings?

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Al Jannah Villa Marrakech

Al Jannah Villa Marrakech: Brand Identity for a Luxury Villa Rental

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The brief

A luxury villa rental in Marrakech needing a brand and web presence that could actually convey the property’s setting to guests booking a holiday rental from abroad, sight unseen, before they ever set foot in Morocco.

The build

A Moroccan-inspired identity built on an earth-tone palette of blues and greens reflecting the villa’s traditional architecture and surroundings, paired with typography that balances traditional character against modern legibility, and pattern work drawn from genuine Moroccan motifs rather than a generic “exotic” visual shorthand. Photography of the actual property grounded the brand in reality rather than stock imagery.

The result

A cohesive holiday-rental brand that lets prospective guests actually picture the villa and its setting before they commit to booking.

Need a hospitality brand that sells the actual place, not a stock-photo version of it?

Book a Discovery Call

Fireaway Pizza

Fireaway Pizza: Local Digital Marketing for a Franchise Location

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The brief

A Fireaway franchise location with a strong in-store experience and genuinely good pizza, but a digital presence that wasn’t bringing in anywhere near the local footfall the food quality deserved.

The build

A social media strategy across Facebook, Instagram and Twitter built around the thing that actually sells pizza: real photos of the food, customer testimonials, and promotions timed to drive orders rather than just accumulate likes. PPC campaigns ran alongside it, targeted specifically at local searches rather than a broad, expensive net cast wider than a single location’s delivery radius actually needed.

The result

A local marketing engine built around the specific reality of running one franchise location: driving orders and reservations from the immediate area, not vanity metrics that don’t translate into people actually walking in or ordering.

Need local marketing built around your actual footprint, not a generic campaign?

Book a Discovery Call