Vijay’s Virasat
Vijay’s Virasat: Brand Identity for a Three-Generation Restaurant



















The brief
A restaurant with a genuinely rare story: starting as Vijay’s Sweet Mart, growing into Vijay’s Chawalla’s street food, and now Vijay’s Virasat’s full vegetarian and non-vegetarian menu, spanning three generations of the same family. The brand needed to carry that actual history, not invent a generic “authentic Indian cuisine” story from scratch.
The build
A logo drawing on traditional Indian motifs, paisley patterns and mandala forms, built with clean enough lines to stay legible across menus, signage and packaging rather than becoming an overly ornate mark that falls apart at small sizes. The colour palette (saffron, deep green, terracotta) was chosen to evoke spice markets and traditional dining without tipping into cliché, paired with a serif-and-sans typography pairing that balances heritage against everyday readability on a takeaway menu.
The result
A brand identity that actually carries the weight of three generations of family history: positioning Vijay’s Virasat as a cultural anchor for the community it serves, not just another restaurant logo.
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Tulsi Vagjiani
Protech Autocentres
Triage Vets
Metro Laundrette & Dry Cleaners
London Kings Clothing
Ecoboxes
Ecoboxes: Brand, Website & SEO for a Sustainable Packaging Business





The brief
A sustainable packaging business with a genuinely good product and almost no online visibility: the brand and the site both needed to actually communicate what made Ecoboxes different, rather than reading as another generic packaging supplier that happened to mention sustainability once on the homepage.
The build
Brand identity and website built around the sustainability angle specifically, backed by real technical SEO work rather than just claiming the positioning: keyword research targeting genuine sustainable-packaging search terms, content and meta descriptions built around those terms, and an educational resource centre added to the site so it earned search visibility on its own merit rather than relying purely on paid traffic. Backlinks were built specifically from reputable sustainability and environmental sites, not generic link farms: relevance mattered more than raw volume.
The result
A site that ranks for the terms that actually matter to the business, with a brand and content strategy that back up the sustainability claim instead of just stating it.
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High Five Family Fitness
Al Jannah Villa Marrakech
Fireaway Pizza