Bettafi
Marketing site for an AI personal finance app, built for speed and clarity around a genuinely technical product.
Hertford is the county town, so many of its businesses sell to councils, schools, solicitors and other firms who check carefully before they call. The website has to pass that check in seconds.
People who buy from a Hertford firm are often buying on behalf of someone else, which means they need to justify the choice. A clear, accessible, well-made site makes that easy.
Plain structure, readable pages and the facts a buyer needs: who you are, what you do, how to start. No clever navigation to decode.
Contrast, keyboard use, readable text and properly labelled forms, built in from the start rather than patched after a complaint.
A restaurant on the high street and a legal practice need different sites. I start from how your customers actually find and judge you.
You talk to the person who writes the code and the copy, before launch and for years after, when something needs changing.
Real businesses I work with a few miles away. Each has a case study you can read and, where the site is live, a site you can open.
About six miles from Hertford. An events group restructured from a one-venue brochure into a two-location site, with a page for each venue and a single enquiry route.
Yes, where it helps. Most of the work happens over calls and shared screens, which means location rarely slows anything down.
Yes. Structure, headings, contrast, link text and form labels are built to recognised accessibility guidance from the start. I will tell you where a design choice would work against it.
It changes the priorities: clarity, accessibility and evidence of who you are. Some buyers also ask for a privacy notice and cookie handling set up properly, which I include.
The process is the same. This page is about Hertford specifically: the county town, and the businesesses around it that sell to people who check carefully.
Open any of them. These are live businesses trading on the site, not mockups, and each one has a write-up of what was built and why.
Marketing site for an AI personal finance app, built for speed and clarity around a genuinely technical product.
Osteopathic clinic site built to turn visitors into booked appointments, not just look clinical.
A product-led website built around a real catalogue, with photography to match.
Terry has been working with us for nearly 10 years now. We asked Terry to help us with our website...turned out so amazing.
We have been working with BMDC, formally known as Krazy Media, for our branding and advertising for a number of years. The company has provided us a bespoke professional service tailored to our company needs.
One email or a fifteen-minute call. I read and reply to every one myself.