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Case study / Marketing

Japex Automotive

Google Ads and social media management to keep enquiries flowing for a car dealership.

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Client Japex Automotive Industry Automotive Services Marketing Website japex.co.uk
terencemeghani.com/japex-automotive/
Japex Automotive
The full story

Japex Automotive: Photography & Digital Marketing for a Car Dealership

Wide view of the ramps in the Japex Automotive workshop
The workshop floor at Japex Automotive

The brief

A car dealership whose stock deserved to stand out online. In used car sales, photography quality is often the difference between a shopper clicking through and scrolling past.

Hunter wheel alignment bay at Japex Automotive
The Hunter alignment rig, the piece of kit the shoot was built around

The build

Professional photography of the dealership’s stock, paired with Google Ads campaigns built to put those listings in front of buyers already searching, and ongoing social media management to keep the dealership visible between big-ticket purchases.

Technician removing a wheel at Japex Automotive
Photographed mid-job rather than staged
Hybrid and electric vehicle servicing at Japex Automotive
Hybrid and EV work, the side of the business the old photography never showed

The result

Listings that look like the quality of car being sold, backed by the paid search and social presence to get them seen.

Japex winter health check graphic covering MOT and servicing
The winter health check campaign, built from the same shoot
Japex winter health check graphic for wheel alignment
One of eight service-specific cutdowns in the series

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