Bettafi
Marketing site for an AI personal finance app, built for speed and clarity around a genuinely technical product.
Bettafi — A WordPress Build For An AI Finance App
The brief
Bettafi is a pre-launch AI personal finance app — expense tracking, AI-driven planning, debt management, and bank connections, all in one place. Before the app itself goes live, the site had one job: convert visitors into waitlist sign-ups and make a pre-launch product feel credible.
The build
Built on Elementor Pro’s v4 atomic architecture — the same modern build system used across my own site — with a custom child theme rather than a stock template. Privacy was treated as a design constraint, not an afterthought: Burst Statistics instead of Google Analytics, and WPConsent for cookie compliance, both fitting for a product that will eventually ask people to connect their bank accounts.
The result
A fast, credible, waitlist-driven site that looks and feels like a funded fintech product — not a placeholder page while the app gets built.
A referral engine to grow the waitlist
Beyond the marketing pages, the build includes a gamified referral system: a visitor’s position on the waitlist, their progress toward the next milestone, and a personal invite link, all wired to real referral counts rather than a static graphic.
Built responsive from the first line of CSS
Every section, including the referral dashboard above, holds up at any width. Nothing here is a desktop layout squeezed into a smaller viewport afterwards.
Need a WordPress build that actually works?
Got something like this — or nothing like it?
Tell me what you're starting, or what's broken.