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Case study / Branding
London Kings Clothing
Branding, photography and social content for a clothing retailer.
Client London Kings Clothing
Industry Retail / Fashion
Services Branding
The full story
London Kings Clothing: Brand Identity for a Streetwear Label
The brief
An urban clothing brand needing an identity and social strategy bold enough to compete for attention in a crowded streetwear market.
The build
A bold, dynamic logo built to anchor a social-first brand, backed by a content and influencer strategy across Instagram, TikTok and Facebook, the platforms where a streetwear audience discovers and buys, in place of a traditional retail marketing approach bolted onto a fashion brand it does not fit.
The result
A brand built specifically for how a streetwear audience discovers and buys, not a retail identity retrofitted for social media, for a label competing for attention across London.
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