Case study / Branding

Sefia London

Brand identity for a fashion label.

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Client Sefia London Industry Fashion / Retail Services Branding Website sefialondon.co.uk

terencemeghani.com/sefia-london/

The full story

Sefia London: Luxury Fashion Photography

Three models in Sefia London occasion wear — Occasion wear shot as a group, the range in one frame

The brief

A luxury fashion retailer whose footwear, jewellery and accessories deserved photography matching the quality of the product, not the flat, inconsistent images most small fashion retailers end up with.

Model seated on decking steps wearing a Sefia London scarf — On location rather than in a studio

The build

A dedicated fashion photography shoot styled and lit specifically for luxury product: footwear, jewellery and accessories captured to convey the material quality and craftsmanship a customer cannot feel through a screen.

Sefia London scarf styled with a pearl and stone necklace — Scarf and jewellery styled as one look

Woven clutch bag held with a gold ring — Accessories shot close, where the finish shows

The result

Product photography that does the selling stock imagery cannot, letting the product’s own quality carry the brand, for a retailer trading in London.

Bridal beauty portrait with gold jewellery for Sefia London — Bridal beauty, lit for the detail in the gold

Full length shot of the pleated Sefia London outfit — The pleated look, full length

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