High Five Family Fitness
Local gym site built to get memberships booked, not just browsed.
High Five Family Fitness: Local Fitness Brand & Booking Site
The brief
A Watford family fitness class, sessions blending exercise with music and movement for parents and children together, held at the YMCA in Leavesden Country Park, needed a brand and booking system that matched the energy of the classes.
The build
A playful, energetic identity built around fun and family togetherness in place of the serious, clinical tone most fitness brands default to, carried consistently across the site, promotional materials and social media. The site itself centres on an interactive booking system so families can register and manage their own class schedule directly, alongside local SEO work targeting exactly the kind of search a parent nearby would type in.
The result
A brand and booking experience that takes a specific local audience, families in and around Watford looking for something to do together, from a search result to a booked class with as little friction as possible.
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