Ecoboxes
Brand identity and website for a sustainable packaging business.
Ecoboxes: Brand, Website & SEO for a Sustainable Packaging Business
The brief
A sustainable packaging business with a genuinely good product and almost no online visibility. Both the brand and the site needed to communicate what made Ecoboxes different, instead of reading as another packaging supplier that mentions sustainability once on the homepage.
The build
Brand identity and website built around the sustainability angle specifically, backed by real technical SEO work: keyword research targeting genuine sustainable-packaging search terms, content and meta descriptions built around those terms, and an educational resource centre added to the site so it earned search visibility on its own merit. Backlinks came from reputable sustainability and environmental sites, never generic link farms, since relevance mattered more than raw volume.
The result
A site that ranks for the terms that matter to the business, with a brand and content strategy that back up the sustainability claim instead of just stating it.
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