Ecoboxes
Brand identity and website for a sustainable packaging business.
Ecoboxes — Brand, Website & SEO for a Sustainable Packaging Business
The brief
A sustainable packaging business with a genuinely good product and almost no online visibility — the brand and the site both needed to actually communicate what made Ecoboxes different, rather than reading as another generic packaging supplier that happened to mention sustainability once on the homepage.
The build
Brand identity and website built around the sustainability angle specifically, backed by real technical SEO work rather than just claiming the positioning: keyword research targeting genuine sustainable-packaging search terms, content and meta descriptions built around those terms, and an educational resource centre added to the site so it earned search visibility on its own merit rather than relying purely on paid traffic. Backlinks were built specifically from reputable sustainability and environmental sites, not generic link farms — relevance mattered more than raw volume.
The result
A site that ranks for the terms that actually matter to the business, with a brand and content strategy that back up the sustainability claim instead of just stating it.
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