Case study / Branding

KBMD Chartered Certified Accountants

Identity work for a chartered accountancy practice.

Client KBMD Chartered Certified Accountants Industry Professional Services Services Branding Website kbmd.co.uk

terencemeghani.com/kbmd/

The full story

KBMD Chartered Certified Accountants: Brand Identity

The KBMD lockup on uncoated stock

The brief

An accountancy practice needing an identity that reads as established and trustworthy the moment a prospective client sees it: in a sector where the wrong logo can quietly undercut credibility before a conversation even starts.

The mark on the lighter blue, for screen use

The build

A clean, structured mark designed to hold up on everything from a business card to a formal report cover: precise instead of decorative, since a firm handling other people’s finances benefits from a logo that looks competent and does not date quickly.

The mark on its own, at the size a business card gives it

Business cards for the practice

The result

An identity that fits the expectations of an accountancy client: professional, understated, and consistent across every piece of stationery it needed to appear on.

Reception signage at the KBMD office

Letterhead, where the restraint matters most

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