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Case study / Branding

Taur Security

Brand identity and print collateral for a security services firm.

Client Taur Security Industry Security Services Branding Website taursecurity.co.uk
terencemeghani.com/taur-security/
Taur Security
The full story

Taur Security: Brand Identity for a Security Services Firm

Taur Security primary logo, a black bull in a red shield with the wordmark
The primary mark: a bull in a shield, built to hold at business-card size and on a van door

The brief

A security services company needing a brand that reads as strong and trustworthy without tipping into generic “shield and padlock” cliche: an identity built to differentiate the business, not tick the category’s usual visual boxes.

Taur Security officer in a branded jacket inside a bar
On shift: the identity as customers meet it

The build

A bold, clean mark designed to hold up at any size and across any surface, uniforms, vehicles, digital platforms and printed materials, since a security brand’s logo has to work as hard on a van door as it does on a business card. The identity was built as a foundation the business could keep building on as it grew, not a one-off asset needing replacement the moment the company scaled up.

Taur Security business cards
Business cards, the first place the mark had to work in print
Shoulder patch and body worn camera detail on a Taur Security uniform
Uniform detail: shoulder patch and body-worn camera

The result

A consistent, professional presence across every surface the business operates on, giving Taur Security a recognisable identity to build client relationships around from day one.

Taur Security branded Range Rover
Vehicle livery on the patrol Range Rover
Taur Security K9 unit on night patrol in a car park
The K9 unit on night patrol, same mark, different surface

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