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Case study / Branding

Protech Autocentres

Logo and brand identity for a vehicle service centre.

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Client Protech Autocentres Industry Automotive Services Branding Website protechautocentres.co.uk
terencemeghani.com/protech-autocentres/
Protech Autocentres
The full story

Protech Autocentres: Brand Identity for a Vehicle Service Centre

Protech Car Design - Protech Autocentres
The livery concept: a trust mark, not a motorsport decal

The brief

A vehicle service centre needing a brand and website professional enough to build trust with customers handing over their car for work they cannot see happening.

Protech Motors Front Design - Protech Autocentres
The Protech workshop on the day of the shoot

The build

A clean logo and identity built around clarity and trust in place of motorsport cliche, carried consistently through business cards and a website structured around the services on offer, so a visitor can see exactly what the centre does before picking up the phone.

Protech Motors Logo Design 6 - Protech Autocentres
The spanner and ramp mark locked up on the red
Protech Web Design - Protech Autocentres
The site built around booking an MOT or a service

The result

A consistent, professional identity across the touchpoints customers judge a garage on before they book anything in.

Protech Business Cards - Protech Autocentres
Business cards carrying the same red, grey and white
Terence Meghani Official Protech 8968 - Protech Autocentres
Customers in the workshop under the hex lighting

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