Al Jannah Villa Marrakech
Art direction, brand strategy and website design for a luxury villa rental.
Al Jannah Villa Marrakech — Brand Identity for a Luxury Villa Rental
The brief
A luxury villa rental in Marrakech needing a brand and web presence that could actually convey the property’s setting to guests booking a holiday rental from abroad, sight unseen, before they ever set foot in Morocco.
The build
A Moroccan-inspired identity built on an earth-tone palette of blues and greens reflecting the villa’s traditional architecture and surroundings, paired with typography that balances traditional character against modern legibility, and pattern work drawn from genuine Moroccan motifs rather than a generic “exotic” visual shorthand. Photography of the actual property grounded the brand in reality rather than stock imagery.
The result
A cohesive holiday-rental brand that lets prospective guests actually picture the villa and its setting before they commit to booking.
Need a hospitality brand that sells the actual place, not a stock-photo version of it?
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