Al Jannah Villa Marrakech
Art direction, brand strategy and website design for a luxury villa rental.
Al Jannah Villa Marrakech: Brand Identity for a Luxury Villa Rental
The brief
A luxury villa rental in Marrakech needing a brand and web presence that could convey the property’s setting to guests booking from abroad, sight unseen, before they ever set foot in Morocco.
The build
A Moroccan-inspired identity built on an earth-tone palette of blues and greens reflecting the villa’s traditional architecture and surroundings, paired with typography that balances traditional character against modern legibility, and pattern work drawn from genuine Moroccan motifs instead of a generic “exotic” visual shorthand. Photography of the property itself grounded the brand in reality.
The result
A cohesive holiday-rental brand that lets prospective guests picture the villa and its setting before they commit to booking.
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