Tulsi Vagjiani

Tulsi Vagjiani journey of redefining personal brand strategy is a testament to the power of strategic branding.

Services
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Client
Tulsi Vagjiani
Year
2021
Website
tulsivagjiani.com
Tulsi Vagjiani journey of redefining personal brand strategy is a testament to the power of strategic branding.
Challenge

I collaborated with Tulsi to create a brand that reflects her resilience, elegance, and humanitarian spirit.

Tulsi’s personal story is one of triumph over adversity. As a survivor of a plane crash and a motivational speaker, her brand needed to encapsulate her strength and inspire her audience. The challenge was to develop a brand strategy that highlights her journey and engages and resonates with a diverse audience.

Goal

Strategic Approach

I focused on creating a brand identity combining minimalism and luxury. This approach ensured that Tulsi’s message was communicated clearly and elegantly.

I developed a logo, colour palette, and typography mirrored her sophisticated yet approachable persona.

Crafting a Unique Brand Identity

Crafting a Unique Brand Identity

TEDx University of Salford
Effective brand management is pivotal for the success of any TEDx event. By ensuring that every element aligns with TED's core values and vision, organisers can create an unforgettable experience for attendees.