Known for its commitment to quality and natural freshness, the brand is synonymous with purity and sustainability.
Challenge
Simply Orange Brand Identity
Through this comprehensive brand management project, Simply Orange revitalised its identity while staying true to its roots. The updated design and strategic approach have positioned the brand as timeless and modern, reflecting its dedication to delivering 100% natural, high-quality orange juice.
The Simply Orange Story: A Tale of Freshness, Sunshine, and Florida’s Finest
In 2019, under the golden rays of the Florida sun, a vision was born—a vision to bottle the purest essence of oranges and deliver it to the world. Simply Orange, founded in the heart of Florida, began its journey with a simple yet ambitious goal: to bring the unmatched taste of fresh, natural orange juice to every home while celebrating the state’s rich citrus heritage.
A Commitment to Quality and Freshness
