Tulsi Vagjiani's journey of redefining personal brand strategy is a testament to the power of strategic branding.
Services
Client
Tulsi Vagjiani
Year
2021
Website
Challenge
I collaborated with Tulsi to create a brand that reflects her resilience, elegance, and humanitarian spirit.
Tulsi’s personal story is one of triumph over adversity. As a survivor of a plane crash and a motivational speaker, her brand needed to encapsulate her strength and inspire her audience. The challenge was to develop a brand strategy that highlights her journey and engages and resonates with a diverse audience.
Goal
Strategic Approach
I focused on creating a brand identity combining minimalism and luxury. This approach ensured that Tulsi’s message was communicated clearly and elegantly.
I developed a logo, colour palette, and typography mirrored her sophisticated yet approachable persona.
Crafting a Unique Brand Identity
