SEO built into the site, not bolted on after
Most SEO work happens after the site is already live — patching a structure that was never built to rank. I build the technical foundation in from the start, because in most cases, I'm the one who built the site.
You can't plugin your way out of bad architecture
Meta tags and an SEO plugin fix the surface. They don't fix a site that loads slowly, has no content structure, or was never built with crawlability in mind. I start there instead.
Technical foundation
Site speed, clean code, and proper markup handled at build level, so there's nothing for Google to trip over.
Keyword & content strategy
Research into what your actual customers search for, then content built to answer it properly, not just mention it.
On-page optimisation
Structure, headings, and internal linking done properly across every page, not just the homepage.
Local & ongoing SEO
Rankings tracked, reported in plain English, and adjusted as search behaviour and your business both change.
From audit to ranking
Audit
A full technical and content review — what's holding the site back, ranked by impact.
Foundation
Site speed, structure, and on-page fundamentals fixed at the source, not patched with a plugin.
Content & keywords
Pages built or rewritten around what people are actually searching for.
Monitor & report
Rankings and traffic tracked monthly, in plain English, with next steps rather than just numbers.
FAQ
Is this a one-off project or an ongoing service?
The technical foundation is largely one-off — done properly once, it shouldn't need redoing. Content and off-page work benefit from being ongoing, since rankings respond to sustained effort.
Do you guarantee first-page rankings?
No — nobody honestly can, since Google's algorithm isn't something any agency controls. What I can commit to is the technical and content work being genuinely done properly.
How is SEO 'built into the site' different from adding it afterwards?
Site structure, page speed, and technical markup are far easier to get right from the start than to retrofit onto a finished site.
Tell me what's broken, or what you're starting.
One email or a fifteen-minute call. I read and reply to every one myself.