In this case study, we explore the creation of a distinctive villa branding and identity for a stunning Moroccan villa that captures its heart and soul.
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Client
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Challenge
The term "Al Jannah," translating to "The Paradise" in Arabic, is more than just a name; it embodies our commitment to creating an oasis of tranquillity and indulgence for our esteemed guests. This project aims to offer an unparalleled experience, combining luxurious amenities with the serene beauty of nature to provide a haven of peace and relaxation.
Welcome to the story of Al Jannah Villa Marrakech, where the vibrant essence of Moroccan culture meets luxurious elegance.
Our journey through the design process reveals how we brought Al Jannah Villa Marrakech to life with a unique Moroccan villa visual identity.
Goal
The Challenge of a Moroccan Villa Visual Identity
Al Jannah Villa Marrakech is more than just a villa; it’s a sanctuary that offers an immersive experience of Moroccan hospitality and aesthetics.
The challenge was creating a visual identity that reflected the villa’s luxurious ambience, cultural richness, and serene environment.
The goal was to ensure that every visual element communicated the villa’s story and the unique experiences it provides.
Result
Our first step was to immerse ourselves in the Moroccan culture and the unique characteristics of Al Jannah Villa Marrakech. We explored traditional Moroccan art, architecture, and design elements to understand the essence needed to be conveyed. This research phase was crucial in helping us create an authentic and resonant visual identity.
Design Concept
Drawing inspiration from the villa’s surroundings, architecture, and the intricate details of Moroccan craftsmanship, we developed an elegant and evocative design concept. The critical elements of our concept included:
Colour Palette: Inspired by the natural hues of Marrakech, we selected a colour palette that included rich earth tones, vibrant blues, and lush greens. These colours reflect the villa’s connection to nature and its serene atmosphere.
Typography: We chose traditional and modern fonts to reflect the villa’s mix of classic Moroccan charm and contemporary luxury. The typography was designed to be both inviting and sophisticated.
Patterns and Motifs: Traditional Moroccan patterns and motifs were incorporated into the design to add an authentic touch. These elements were carefully selected and modernised to ensure they complemented the overall aesthetic without overwhelming it.
Crafting intricate brand narratives for lasting and meaningful impact.
Crafting intricate brand narratives for lasting and meaningful impact.
