A brand that holds up once people actually look closely.
Identity work that survives contact with a product page, a packing slip, and a Google Ads headline — not just a logo that looks good in a pitch deck.
A brand system, not just a logo file.
Naming, identity, voice, and the physical materials that carry it — built together so nothing feels bolted on afterwards.
Brand identity & naming
Naming, logo, visual system, voice. Built to work as hard on a shipping label as it does on a homepage — most identity work stops at the homepage and falls apart everywhere else.
Rebrands
For businesses that have outgrown a brand they built in a hurry years ago — without losing the customers who already recognise them. The hard part isn't the new logo, it's the transition.
Content & packaging design
Product photography direction, packaging, print — the physical layer of the brand, not just the digital one. If it's going in someone's hands, it should look like it belongs to the same brand as the website.
Four stages, not forty deliverables.
The same order every time — words before visuals, so the design has something to be true to.
Discover
Audit what exists, who the competitors are, and where the current brand is actually failing — not just what looks dated.
Define
Name, positioning, voice — the words before the visuals, so the design has something to be true to.
Design
The identity system: logo, palette, type, and the rules that hold it together across every surface it needs to appear on.
Deliver
Guidelines, source files, packaging and print-ready assets — handed over usable, not locked in a format only I can open.
Every piece of the system, not just the parts that photograph well.
A finished identity is a set of working files, not a single logo image.
Logo & marks
Primary mark, secondary lockups, and a favicon-ready icon that still reads at 16px.
Colour palette
Primary and secondary colours with real accessibility contrast, not just a swatch that looks nice.
Typography
A type system for headings and body copy, licensed and ready to hand straight to a developer.
Brand guidelines
The rules that keep the system consistent once it's in someone else's hands, not just yours.
Packaging & print
Labels, boxes and print-ready files that survive a real print run, not just a screen preview.
Photography direction
Art direction for product and brand photography, so every shoot still looks like the same brand.