Bettafi
Marketing site for an AI personal finance app, built for speed and clarity around a genuinely technical product.
Bettafi — A WordPress Build For An AI Finance App
Client: Bettafi | Services: WordPress Development, Elementor Pro v4 Build | Website: bettafi.com
The brief
Bettafi is a pre-launch AI personal finance app — expense tracking, AI-driven planning, debt management, and bank connections, all in one place. Before the app itself goes live, the site had one job: convert visitors into waitlist sign-ups and make a pre-launch product feel credible.
The build
Built on Elementor Pro’s v4 atomic architecture — the same modern build system used across my own site — with a custom child theme rather than a stock template. Privacy was treated as a design constraint, not an afterthought: Burst Statistics instead of Google Analytics, and WPConsent for cookie compliance, both fitting for a product that will eventually ask people to connect their bank accounts.
The result
A fast, credible, waitlist-driven site that looks and feels like a funded fintech product — not a placeholder page while the app gets built.
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