WordPress built properly, not assembled from parts
Most "WordPress developers" are stacking a theme, a page builder, and a dozen plugins, then calling it custom. I write the theme itself, so the site is only carrying the code it actually needs.
A theme built for your content, not the other way round
Most sites get bent to fit a theme. I build the theme to fit what the business actually needs to say and sell.
Custom theme development
Hand-coded templates built around your content model, not a generic layout with your logo dropped in.
Performance & security
Clean code loads faster than a stack of plugins pretending to be one. Hardened against the common ways WordPress sites get compromised.
Migrations & technical audits
Moving off a page builder or a tired old theme without losing content, rankings, or your mind.
Ongoing maintenance
Updates, backups, and changes handled by the person who actually understands the codebase — not a rotating support queue.
From brief to a site that holds up
Discovery & audit
What the site needs to do, and what's currently getting in the way — server, plugins, content, all of it.
Architecture
Scoped before a line of code is written: what's a plugin, what's a theme template, what talks to what.
Build
A theme written specifically for this site, tested against real content, not a demo dataset.
Launch & maintain
Shipped, then kept patched and fast — most of these relationships outlast the original build by years.
FAQ
Do you use page builders like Elementor, or is everything hand-coded?
It depends on the site, but the default is hand-coded templates — faster and more stable, without a page builder's plugin dependency underneath everything.
What happens if I already have a WordPress site that's just badly built?
It gets assessed properly before anything's decided — sometimes the fix is rebuilding specific pages or the theme, sometimes it's genuinely faster to start clean. I'll tell you which.
Do you build the theme from scratch every time?
Yes, for the visual design and page templates — that's what stops the site looking like everyone else's. Well-vetted plugins still handle things that don't need reinventing, like forms.
Tell me what's broken, or what you're starting.
One email or a fifteen-minute call. I read and reply to every one myself.