A logo built to survive a favicon and a billboard
Not just a mark — a logo system that holds up shrunk to 16 pixels, printed on a van, and everywhere between, designed as part of the brand it has to represent.
A logo system, not a single PNG
A good logo is the easy 10%. The other 90% is making it work everywhere it actually needs to.
Primary mark & variations
A main logo plus horizontal, stacked and icon-only versions for the places the full mark won't fit.
Colour & monochrome versions
Full colour, single-colour and reversed versions for print, embroidery, and anywhere colour isn't an option.
Favicon & app icon
A simplified mark that still reads clearly at 16 pixels — most logos fail this test completely.
File formats & guidelines
Vector source files plus a short usage guide, so it's used consistently by anyone who touches it after me.
From brief to a mark that holds up
Discovery
What the business does, who it's for, and what competitors' marks already look like — so the result is distinct, not derivative.
Concept directions
A small number of genuinely different directions, not twelve minor variations of the same idea.
Refinement
The chosen direction refined against real use cases — favicon, signage, letterhead — not just viewed on a screen.
Delivery
Every file format and version you'll need, plus guidelines so it's used the same way by whoever needs it next.
FAQ
How many logo concepts do you typically present?
A small number of genuinely different directions rather than a dozen variations on the same idea — more options usually just makes the decision harder.
Does the price include the full brand identity, or just the logo mark?
Just the mark and its core variations as standard — full brand identity with palette, type, and guidelines is a separate, larger project if you need it.
What file formats do I actually get?
Vector source files (so it scales to a billboard without pixelating) plus web-ready exports in the common formats.
Tell me what's broken, or what you're starting.
One email or a fifteen-minute call. I read and reply to every one myself.