DDG Windows
DDG Windows — Brand Rebrand for a Glazing Installer
The brief
A windows and glazing installer whose existing brand had aged alongside the business — needing a rebrand that appealed to a younger demographic without losing the trust an established installer had already built with existing customers.
The build
A new identity built around three specific attributes the business needed to convey: quality craftsmanship, technical innovation, and reliability. The mark itself uses a stylised window shape for clarity and openness, paired with clean modern typography and a blue-and-grey palette chosen specifically for the sense of professionalism and trust it signals in a trade where customers are making a significant, infrequent purchase.
The result
A brand system with clear enough guidelines to stay consistent across every touchpoint the business uses — vehicles, uniforms, print, digital — without each new piece of collateral drifting from the last.
