Website design for Hitchin businesses that trade on being independent
Hitchin still trades like a market town. Independent shops, studios and family firms that people travel in for, and whose whole appeal is being nothing like a chain. A template website flattens exactly that.
Website design that keeps the character the high street is built on
The reason people choose a Hitchin independent over the retail park is that it feels like someone specific is behind it. Most websites quietly delete that.
Sites that sound like the people who run them
Design and words drawn from how you actually talk to customers in the shop, not lifted from a template's placeholder copy and lightly edited.
Built for a town people visit on purpose
Opening hours, events, seasonal ranges and what is on this week, all easy for you to change yourself, because a stale site costs you the visit.
Booking and ordering built in properly, not bolted on
Tables, tickets, click-and-collect or membership written as real WordPress plugins, instead of a page builder bent until it almost works.
The person who builds it is the person who answers
No handover to a support desk at launch. The number you call in two years reaches whoever wrote the thing you are calling about.
The Hitchin website most independents end up with vs. the one that sells what makes them independent
The common approach
- A theme that makes a one-off shop look like every other one-off shop
- Opening hours and events that went stale eighteen months ago
- Stock imagery standing in for a place people travel in to see
- Nobody to call when something breaks in the middle of a Saturday
How I do it
- A design built around your actual premises, stock and personality
- Hours, events and seasonal changes you can update in a minute from your phone
- Real photography of the real place, because that is the whole pitch
- One person who answers, and who already knows how the site was built
FAQ
Why use a website designer in Hitchin rather than a bigger agency?
Agencies put a layer between you and whoever does the work. Here there is no layer, which shows up most two years after launch when you need one thing changed quickly and cheaply.
I run a shop, not a tech business. Will I be able to update it myself?
Yes, and that is designed in from the start. The parts you change often, hours, events, products, photos, are built to be obvious and hard to break. If you would rather not touch it, I can look after it instead.
Do you work with hospitality as well as retail?
Yes. Cafes, restaurants and venues have the same problem from the other direction: bookings, menus and events change constantly, and most websites make that harder than it needs to be.
My current site is not terrible. Is a rebuild really worth it?
Often not. Sometimes the honest answer is faster hosting, better photography and rewriting the three pages people actually land on. If a rebuild genuinely is the right call I will show you why rather than just saying so.
Been using Krazy Media since 2013 to help increase my mehndi clients and business awareness through a fantastic website created by Terence.
Have worked with Terri and the team for over a decade. Brought them in to help reset cyber messaging and awareness for the biggest global news media provider in the world!
Tell me what's broken, or what you're starting.
One email or a fifteen-minute call. I read and reply to every one myself.